Product reviews are helpful for providing insight into a product's quality, function, and usefulness – so how best should you go about writing one?. Unbiased professional product reviews from the experts at Digital Trends of TVs, laptops, smartphones, tablets, cars, wearables, and more. Our reviewers speak. Shopify Product reviews allows you to add a customer review feature to your products. This provides a way for your customers to engage with you, as well as.
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It also received 26 testimonials from readers, earning it our reader-approved status. In order to demonstrate to your readers that your review is reliable, make sure to conduct as much research as possible before you begin writing. A thorough knowledge of the product, its evolution and its competition will allow you to write something approaching an expert review.
Read the manufacturer's website, as well as any manufacturer information included with the product you are reviewing. Beware of publicity material released by manufacturers and retailers - readers will often stop reading if they sense that publicity material is being used rather than observations drawn from real-life experience.
Look into the competition and research the benefits and flaws of products that consumers consider alternatives. This will allow you to compare and contrast the reviewed product with the often numerous alternative products on the market. Buying or renting a product for review is the easiest way to get prepared for a review. However, you may be able to obtain a product directly from the manufacturer or retailer for free if you are persistent.
If you have a blog and wish to post reviews, contact companies through e-mail, a phone call, or even traditional mail. Make sure to be up front about the type of blog you write and the traffic it receives, and keep your message short and to the point.
Larger companies may employ a marketing or sales representative. If this is the case, contact the appropriate representative and pitch your review directly to them.
Using and getting to know the product you are reviewing are perhaps the most important aspects of writing a product review. Readers will be looking for genuine knowledge of and experience with a product when they read your review. Fake reviews that are full of exaggerated praise or criticism are widespread on the internet, and most people will stop reading a review if they suspect it is written with ulterior motives. Know what readers are looking for.
There are several reasons why potential buyers read product reviews, and you should think about these as you research and use the product before writing your review. Common questions readers would like answered include: Is the product easy to use? Is it of a high quality? Is it geared towards somebody like me? Have others had a good experience with the product?
What are the pros and cons of the product? What alternatives are available, and how do they measure up? Is the product worth my money? For first-time users, dedicate some space to explaining the functionality of the product in some detail, treating the product as if all the features are new. Teaching new customers about a product is an important aspect of a product review.
For experienced consumers, focus on the evolution of a product from one model to the next, as well as any common defects or problems users may have encountered in the past. Long-time users of a product will often read reviews for solutions to problems, giving you a chance to demonstrate your knowledge of a product.
Describe the product under review. Provide the reader with the basic information a consumer likes to know before buying a product. This may include brand name, model number, measurements, target demographic, price, and so on.
Talk about what you liked AND what you didn't like about the product. The most helpful reviews are those that outline both the pros and cons of a product, while readers will most likely skip reviews full of effusive praise or bitter criticism. Make sure to clearly explain how you arrived at your judgments, and specifically address why you believe certain features are beneficial and why you consider others flaws. Most people will be looking for an unbiased review of a product, and thus a clearly explained, balanced review is more likely to be read than a review that focuses too much on the positive or negative aspects of a product unless warranted, of course.
Compare and contrast products. Discuss the product under review in light of similar products available to buyers, comparing the pros and cons of each. This will both demonstrate your research and knowledge, and provide the reader with a point of reference when making their next purchase. This is particularly important for first-time buyers who may require a point of reference before deciding to purchase. Pinpoint the target audience.
Describe for the reader who you believe would benefit the most from the product, which will help them to decide whether the product is right for them. Points of interest may include how easy or difficult the product is to use, specific features that will appeal to particular audiences, as well as how the product relates to other products readers may have used in the past. Choose the most appropriate forum for your review and post the it online.
There are countless online venues for product reviews; some of the most popular include blogs, dedicated product review sites, and product retailers. Allow some time to pass between the release of a product and the publishing of your review. This will allow you time to properly test the product and arrive at an honest evaluation.
Readers will more often trust a reviewer who can demonstrate that they have spent some time with a product before offering a review.
You can find it by googling "how to write product review with examples. Not Helpful 16 Helpful Just search up any product and there will usually be hundreds of reviews. Read the most popular ones and you will have examples of good product reviews. Not Helpful 2 Helpful 8. Search Google for what you want to find out the Nokia Type in "Nokia " following by whatever key words you need to find the answer. Not Helpful 12 Helpful Most products are available on Amazon.
Is this a no-no when writing a review? My gut says to stay with the manufacturers website. As long as it is just a link at the bottom of the page and the review is unbiased and of good quality, it is okay to link to Amazon.
So I racked my brain for an answer on how to travel the distance between where Superhuman was and the high bar that we needed to hit. And I eventually started to wonder: Below, I outline the findings that followed, specifically unpacking the clarifying metric that made everything fall into place and the four-step process we used to build an engine that propelled Superhuman forward on the path to finding our fit. Instead, Ellis had found a leading indicator: Inspired by this approach, we set out to measure what the responses would be for Superhuman.
We then emailed these users a link to a Typeform survey asking the following four questions:. How would you feel if you could no longer use Superhuman? What type of people do you think would most benefit from Superhuman? What is the main benefit you receive from Superhuman? How can we improve Superhuman for you? With the responses collected, we analyzed the first question:.
And while this result may seem disheartening, I was instead energized. The responses to each survey question would be key ingredients in what became the framework for fulfilling our goal.
With your early marketing, you may have attracted all kinds of users — especially if you've had press and your product is free in some way. But many of those people won't be well-qualified; they don't have a real need for your product and its main benefit or use case might not be a great fit. You wouldn't have wanted these folks as users anyway. If you instead use the "very disappointed" group of survey respondents as a lens to narrow the market, the data can speak for itself — and you may even uncover different markets where your product resonates very strongly.
We then assigned a persona to each person who filled out a survey. With this more segmented view of our data, the numbers shifted. To go even deeper, I wanted to better understand these users who really loved our product. I hoped to paint as vivid a picture of them as possible, so I could galvanize the whole team to serve them better. Most importantly, they will enjoy your product for its greatest benefit and help spread the word. We took only users who would be very disappointed without our product and analyzed their responses to the second question in our survey: This is a very powerful question, as happy users will almost always describe themselves, not other people, using the words that matter most to them.
This lets you know who the product is working for and the language that resonates with them providing valuable kernels of insight for your marketing copy as well. Nicole is a hard-working professional who deals with many people.
For example, she may be an executive, founder, manager, or in business development. Nicole works long hours, and often into the weekend. She considers herself very busy, and wishes she had more time. She spends much of her work day in her inbox, reading — emails and sending 15—40 on a typically day and as many as 80 on a very busy one. Nicole considers it part of her job to be responsive, and she prides herself on being so.
She knows that being unresponsive could block her team, damage her reputation, or cause missed opportunities. She aims to get to Inbox Zero, but gets there at most two or three times a week. She generally has a growth mindset. With our HXC in mind, we had a tool to focus the entire company on serving that narrow segment better than anybody else. Some may find this approach too limiting, arguing that you shouldn't narrow in on such a specific customer base early on.
These words of wisdom from Paul Graham explain why:. Usually this initial group of users is small, for the simple reason that if there were something that large numbers of people urgently needed and that could be built with the amount of effort a startup usually puts into a version one, it would probably already exist.
Which means you have to compromise on one dimension: Not all ideas of that type are good startup ideas, but nearly all good startup ideas are of that type. In a separate post , he drives this point home even further: They could end up on a local maximum. But in practice that never happens. Most fairly good ideas are adjacent to even better ones. In essence, it's better to make something that a small number of people want a large amount, rather than a product that a large number of people want a small amount.
However, just winnowing down to HXCs is not enough. We had gone narrow, but now needed to dig deeper. To get to the root of how we were going to improve the product and expand the depth of its appeal, I found it helpful to focus my efforts on these key questions:. Why do people love the product? What holds people back from loving the product? To understand why users loved Superhuman, we once again turned to the segment of those who would be very disappointed without our product.
This time, we looked at their answers to the third question on our survey: I get through my inbox in half the time. And it mirrors my favorite Gmail shortcuts, so there is zero learning curve for a power Gmailer. I can do everything from the keyboard.
I rarely, if ever, have to use the trackpad. After throwing the responses into a word cloud , some common themes emerged: Our next step was somewhat counterintuitive: This batch of not disappointed users should not impact your product strategy in any way. That leaves the users who would be somewhat disappointed without your product. The seed of attraction is there; maybe with some tweaks you can convince them to fall in love with your product.
To fine-tune who we took our cues from, we segmented once again. From analyzing our third survey question, we knew that happy Superhuman users enjoyed speed as their main benefit, so we used this as a filter for the somewhat disappointed group:. Somewhat disappointed users for whom speed was not the main benefit: Even if we built everything they wanted, they would be unlikely to fall in love with the product. Somewhat disappointed users for whom speed was the main benefit: Focusing on this last group, we looked more closely at their answers to the fourth question on our survey:
How Superhuman Built an Engine to Find Product/Market Fit
How to Write a Product Review. Writing a product review of an item you have purchased and used can be a great way to share useful information with other. One of the easiest ways to make money on your blog is by writing great product reviews. Let's figure out how to craft a powerful product review. In electronic commerce, product reviews are used on shopping sites to give customers an opportunity to rate and comment on products they have purchased, .